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Ellen DeGeneres New Luxury Lifestyle Brand ‘ED’ is Finally Launched (Video)

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It’s hard to imagine, and frankly pretty unfair, that someone could be as hilarious and stylish as Ellen DeGeneres. But the comedian and everyone’s favourite talk show host just proved her fashion prowess with the launch of her new lifestyle brand, ED.

First announced last month, Ellen explained that she was inspired by fans who were copying her “very distinct way of dressing”, but struggling to find the clothing they wanted to buy.

The website offers a range of clothes and homeware goods chosen by the chat show host.

ED-clothing-01 2 ED-clothing-01 ED-clothing-03 ED-clothing-04 ED-clothing-05

Also read: Ellen DeGeneres Discusses Designing Clothes In A Post-Gender World

She described the line, which features bomber jackets, blazers and shorts, as not being “extremely feminine, it’s not masculine, it’s just comfortable”.

The name of the line comes from Portia de Rossi’s nickname for Ellen, and if that’s not enough to make you fall in love with it, the collection’s even better than we imagined.

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