fbpx

Google Just Made One of the Most Compelling Mainstream Ads on Gender Transition

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Transgender issues have been front-page news for a while now. Some brands have clearly had a hard time knowing what their role should be in this conversation.

Enter Google (one of the world’s most powerfully visible corporate LGBT advocates) and their new spot for Pride Month, which tells the deeply poignant story of a transgender man and the small business that helped him during his transition.

The first half of the advert focuses on Jake, who was born female but identified as male from a young age.

The second half introduces City Gym in Kansas City, Mo., who gave Jake a place where he can feel comfortable getting to know his changing body and find support for him and his friends.

 

Latest NEWS

Also see

If only the world was as “open-minded” as us… Alas, matters of sexual identity and equal love, often cause so much friction in the rest of the world. Here, find an open dialogue on the issues facing our LGBT community.

Sign up for our newsletter.

Get the best of what’s queer, right to your inbox.

hey
beautiful,

come here often?

drop us a line

or try to find it on our website