Hallmark has joined Tiffany & Co. in championing diversity with its new Valentine’s Day campaign, titled ‘Put Your Heart to Paper’. which includes interviews with real couples, who are asked how they feel about one another without using the word love.
Probably the sweetest of the bunch is the relationship between Eugenia and Corinna, and we learn about their quirks and their steadfast love for each other. Beautiful and touching, it sends a heartwarming message that love comes in all forms.
Watch the ad below and view the other ads in the campaign after.