Her, the app for lesbian and queer women, is opening its doors to the whole of the US today after seeing unprecedented demand for the app from women across the country.
With requests tripling over the past 2 months, Her has seen a huge growth from women across the country requesting it to launch in their cities.
The growth has been since introducing more social features to the app, such as the Feed section, with users coming back on average 5 times per day (but up to as many as 35 times).
Founder Robyn Exton said,
The feed has had the most crazy response, especially the events section. People love finding out what’s happening in their city and getting to meet women before so they have a friend to go with. We also have a new feature called Question Of The Day where everyone chats about LGBT topics and meets women with similar interests”
Exton also explained that there has also been a change in the way women are using the app; and the way they are choosing to identifying their sexualities.
The number of women choosing to take no label as their sexual identifier has grown from 1% to 9%.
We’ve focussed on making this a space women can come to meet other women, no matter what they are looking for. We’ve always had an amazing lesbian identified audience but now there’s this huge growth coming in from women that aren’t looking to identify with any label”
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