We have come a long way when it comes to lesbian in the media visibility. Ads today are both inclusive and respectful, and often boldly targeting the LGBT community directly.
But what is so great about these new adverts, is they are empowering and honest. And as we all know empowering and honest ads don’t always come our way, specially when it comes to women and representing the LGBT community.
1. Anouk Ethnic
Created by clothing company Anouk Ethnic, the advert depicts a couple getting ready for a visit from one of the women’s parents, who will be meeting her girlfriend for the first time. This is a first for India – where same-sex relationships are illegal.
Game, set and it’s a match made in heaven when a young girl finds herself as an accidental target for love. Her relationship with a tennis pro doesn’t start off well but will our Cupid, Lily Allen help to bring them together?
3. O Boticário
O Boticário commercial made a big impact in Brazil, causing both negative and positive commentary on social media channels because it should same-sex couples.
4. Wells Fargo
The US bank is promoting and embracing of diversity with a series of new adverts – one of which features a lesbian couple who are learning sign language for a very special reason.
As part of Marriott International’s #LoveTravels campaign, LGBT couples share their genuine love for one another that they feel translates into a language people can understand, no matter their beliefs.
Software giant Microsoft released a television advert for their Outlook.com campaign which included a scene of two women getting married.
Matalan launched a major new advertising campaign in the UK, aimed at showing the range of different households in Britain today.
Hallmark’s commercial featured a real-life lesbian couple talking about all the things they love about each other, and it’s perhaps the cutest thing ever.
Target aired a commercial called, “Baby Digs: The Magic of Space,” which featured a married lesbian couple Amanda Deibert and Cat Staggs.
The advert (which is for the bank’s ‘Cashback Plus’ service) doesn’t make a big song and dance out of the fact that the couple are lesbians (which is what usually happens), the point the ad is making is that we are all different, and that’s okay
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