Kiss Cams have been a popular part of sports culture for years and the Advertising Council, an American non-profit organisation and the brains behind Public Service Announcements, have put a new spin on them for their ‘Love Has No Labels’ campaign.
The campaign started two years ago, and is aimed at opening people’s eyes to bias and overcoming it. Love is love, regardless of sexual orientation, religion, disability or the colour of our skin.
The new kiss cam clip filmed at NFL Pro Bowl in Orlando two weeks ago shows love in all its diversity and this kiss cam definitely doesn’t discriminate.
Various couples from all walks of life share kisses as the heart lands on them. But this time the kisses comes from couples, including a gay couple and a lesbian couple. When the heart landed on one guy, he tenderly leaned over and kissed his partner, as the crowds cheered. Following them are other diverse couples but it’s the lesbian couple that really tugs at the heart strings. One of the women is wearing a shirt proclaiming she’s a survivor of the Pulse shooting which left 49 dead and 53 injured. As the cam lands on her she kisses her girlfriend and the love between them is so apparent.
The love has no labels campaign is supported by many big companies such as Southern Poverty Law Center, Pepsico, Google and Coca-Cola.