While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability.

This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice – called “implicit bias” – has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society.

The Love Has No Labels campaign, which features Mary Lambert’s She Keeps Me Warm, urges viewers to open their eyes to their bias and to celebrate understanding, acceptance and diversity.

The campaign, which the Ad Council launched in partnership with HRC and a group of non-profits and business, works to celebrate inclusion and urges people to examine their implicit biases.

“A lot of us make snap judgments based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. Yet most of us aren’t even conscious of our prejudice. That’s why it’s called implicit bias.”

Check out the PSAs and learn more about the campaign here to help raise awareness to stop bias and prejudice.