Your Network, Your Community, Your Mix

Swedish Armed Forces Launch New Pride campaign: ‘Some Things You Should Not Have to Camouflage’

1.05K 0

Sweden’s Armed Forces have launched a new Pride campaign, calling on its LGBT service members to be free and serve openly.


The new campaign features a woman in uniform against a camouflage background with her face painted, with a rainbow flag badged on her right arm.

In bold print and in Swedish, it says

Some things you should not have to camouflage.”

In a statement the Swedish Armed Forces siad

Equality is an essential ingredient in a democracy. In the military, we treat them with respect and see the differences of others as a fortress. We are an inclusive organisation where all the people who serve and contribute feel welcome and respected.”

The posters have been appearing throughout Sweden as part of a campaign to not only show the Armed Forces’ inclusiveness and support of its LGBTI members, but also to highlight that they welcome people of all backgrounds to sign up and serve their country.

Sweden is one of the very few countries that allow LGBTI people to openly serve in the military, first allowing gay and lesbian people openly in 1976.

Every year the Swedish Armed Forces participate in Pride, sending a delegation of its members to march. In 2008 during the Pride celebrations in the Swedish capital, the Swedish Army Museum hosted an exhibition dedicated to presence of LGBTI people in the history of its organisation.

Subscribe to KitschMix's newsletter for more stories you don't want to miss.

Since you’re here …

Like many other media organisations, KitschMix is operating in an incredibly challenging financial climate. More people are reading the KitschMix than ever, but our advertising revenues are falling fast. So you can see why we need to ask for your help. KitschMix is an independent website that takes a lot of time, money and hard work to produce, but we do it because we believe women in the LGBTQ community need more positive visibility.

If everyone who reads our articles, who likes them, helps to support them, our future would be much more secure.

Make a contribution



KitschMix was founded with a clear objective – to give women within the LGBT community better representation and to cover stories with that matter to them. Be it articles on lifestyle, dating and coming out; to celebrity news, interviews, film reviews, TV recaps; or politics, religion and community news from around the world.

Leave a Reply