Tag Archives: Dior

Rihanna Unveils her First Dior Campaign and Makes Fashion History in the Process

After months of waiting, Met Gala afterparty princess Rihanna has shared the first images from the Dior Secret Garden shoot on her Instagram account last night.

RIHANNA DIOR CAMPAIGN 01 RIHANNA DIOR CAMPAIGN 02 RIHANNA DIOR CAMPAIGN 03

Shot by renowned fashion photographer Steven Klein in March, they show her posing at nightfall in the historic palace of Versailles just outside Paris.

However, BadGalRiri’s campaign is more significant than you think. The American Oxygen singer is the first black woman to front the house in its 69-year history.

Dior chief executive officer Sidney Toledano told WWD:

[Rihanna] knew how to work with Versailles. She has this kind of elegance – we saw it from the very first moment — and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”

Watch the first teaser trailer for the accompanying film below. The full film will be released on 18 May.