The group ‘One Million Moms’ have history of going after the LGBT community.
A few years ago it was Ellen, because how dare a lesbian be a spokesperson for JC Penney.
Now it is the new TV advert for yoghurt company Chobani.
Chobani Attempts to Normalize Sin.”
In the new ad, a tousled and clearly undressed blonde relaxes in bed, enjoying a carton of Chobani. She languidly licks the spoon, scoops out the remains with her finger and looks slyly over at her sleeping bedmate, whose foot she teasingly strokes.
Then she gets up, pulling the sheet with her, and her partner — who like her is clearly wearing a wedding ring, by the way — rouses gently and smiles.
As the Moms put it,
This commercial not only promotes same sex relationships by including two lesbians, but also same sex marriage because the two women wear matching wedding bands. The ad states, ‘To Love this Life is to Live it Naturally.’ There is nothing natural about homosexuality.”
Chobani’s chief marketing officer, meanwhile, says,
We’re a national food company that has beliefs, from animal welfare to equality.”
The Moms do ask, somewhat reasonably,
What does selling yogurt have to do with gay sex?”
and of course the answer is not a whole lot.
That’s what makes the Chobani ad unique and important. God knows using sex in ads in nothing new. Even using sex in yogurt ads is nothing new. Using gay people in ads in increasingly common, too — but the trend of the past few years has been steadfastly portraying them as your safe, family-friendly neighbours.
Honey Maid’s sweet Love ad from last year rode on the tagline of “This is wholesome,” and more recently, Wells Fargo has been running a spot featuring a pair of nice lesbians learning sign language in preparation of adopting a deaf child.