For his latest short film ‘Reincarnation’ for Chanel, Karl Lagerfeld has recruited ‘ageless’ music master, Pharrell Williams, and ‘it-girl’ Cara Delevingne to star in the fashion house’s pre-fall extravaganza, which will take place on December 2nd in Salzburg, Austria. Geraldine Chaplin also co-stars.
Lagerfeld seems confident in his choices, saying,
“None of this would have been possible without Pharrell Williams, Cara Delevingne and Geraldine Chaplin. It’s the perfect cast. Pharrell is a genius and Geraldine at her best in the role of Gabrielle Chanel in the year of her comeback.”
The dreamy-Disney style fairytale, transports the viewer back to the 1950s Austro-Hungarian Empire, and to go with the fairy tale vibe, the film features a song written by Pharrell, with singing from both him and Delevingne. The two will also be the faces of the upcoming campaign.
The film will be played in Salzburg on the 1st December, the night before the Paris-Salzburg 2014/15 Métiers d’art collection will be shown.
The below clip is how Lagerfeld imagines a part of Gabrielle Chanel’s life to have been, he says,
“It was time to show the origins of the CHANEL jacket, inspired by the one worn by the lift attendant in a hotel near Salzburg in the 1950s (…) Reincarnation is the story of a lift attendant’s jacket being reincarnated as a timeless piece of women’s wear.”
In the film we will see Gabrielle holidaying in Salzburg where she meets a young lift-boy – Pharrell – whose uniform inspires her to create a classic and iconic Chanel design.