The Billy Graham Evangelistic Association is pulling its bank accounts from Wells Fargo & Co. to protest the bank’s new ad featuring a lesbian couple.

https://www.youtube.com/watch?v=DxDsx8HfXEk

A the advert is charming and heart-warming story of two women trying hard to learn sign language. At first it’s unclear who they are or what their motivation is, but quickly it’s revealed they are a couple and they are adopting a young girl who is deaf. The ad focuses on the importance of family and financial planning.

Everyone works hard for a reason. Working together, we can help you prepare financially for when two becomes three,” the Wells Fargo voiceover says.

Franklin Graham, Billy Graham’s son and the group’s CEO and president, urged followers on Facebook to boycott companies that support the gay community.

This is one way we as Christians can speak out — we have the power of choice,”

Graham wrote on his Facebook page.

Let’s just stop doing business with those who promote sin and stand against Almighty God’s laws and His standards. Maybe if enough of us do this, it will get their attention. Share this if you agree.”

The Facebook post has over 92,000 likes and has been shared more than 41,000 times as of Monday afternoon.

However, many of the thousands of comments on the post express frustration with Graham’s words.

One Facebook user wrote.

I can’t express how disappointed I am in Franklin Graham’s anti-gay stance,”

San Francisco-based Wells Fargo & Co. (NYSE: WFC) launched its first national ad campaign featuring a same-sex couple earlier this spring. It was a first for the U.S. banking industry, CNN Money reported at the time.

A Wells Fargo spokeswoman told the Business Journal

Diversity and Inclusion is foundational to who we are as a company, and part of our Vision & Values. Wells Fargo’s support for the LGBT community aligns with our broader commitment to diversity – to serve diverse customers, to hire, develop and retain diverse team members and to encourage team members to value and respect each other for their differences.

Our advertising content reflects our company’s values, and represents the diversity of the communities we serve.”