Over the weekend, Cara Delevingne posted an Instagram shot of herself and model Adwoa Aboah, each wearing sweatshirts emblazoned with the logo “The Future is Female.”

However, Los Angeles based Otherwild Goods and Services, are also selling the design, are claiming that they hold the copyright and that the Paper Towns star has used the design “without permission”.

Otherwild’s owner said to Jezebel:

The slogan’s origination is from Jane Lurie’s and Marizel Rios’ Labyris Books (1972) and Cowan’s image of Alix Dobkin was used with permission. Otherwild’s reissue and redesign of the slogan is protected under copyright law, which mandates that any reproduction of an existing known public work must be altered at least 20% from the original.”

My beautiful picture
My beautiful picture

Delevingne’s girlfriend Annie Clark (also know as musician St. Vincent) first bought the design several weeks before — shirts created by Los Angeles design collective Otherwild.

Future Is Female 03

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I took down my post yesterday about #thefutureisfemale controversy, because the negative commentary was overwhelming me, but I wanted to share my thoughts and this image which shows #Otherwild's sweatshirt on the left, and @caradelevingne's identical version on the right. The slogan "The Future Is Female" originates from Jane Lurie's and Marizel Rios' Labyris Books (1972), and Otherwild used @lizacowan's image of Alix Dobkin in the shirt (1975) with permission, as originally seen on Kelly Rakowski's @h_e_r_s_t_o_r_y. Otherwild's redesign and reissue of the FIF tees and buttons is protected under copyright law, which mandates that any reproduction of an existing known public work must be altered at least 20% from the original. If model/actress Cara Delevingne wanted to sell my line, she would need to wholesale them from Otherwild, and because we donate 25% of our line's proceeds to Planned Parenthood, Delevingne's ethical practice would benefit not only our woman-owned small business but would also serve as a significant donation to PP. Delevingne could also choose not to wholesale from Otherwild and create her own design of the slogan on clothing to sell. But Delevingne's choice to lift and manufacture Otherwild's design, claiming it as her own to sell with an undisclosed charitable offering, is indefensible. Her actions ironically counter the very message of the slogan "The Future Is Female", and it's confounding that she would do this to a small queer feminist-owned business after purchasing the product from us just a few weeks ago. Although under pressure, Delevingne has changed the line's attribution several times in the past 24 hrs., she has not yet offered to wholesale from us nor cease and desist blatantly copying and selling our designs.

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If Delevingne wanted to sell my shirt design, she would need to wholesale them from Otherwild – and because Otherwild donates 25% of our line proceeds to Planned Parenthood, Delevingne’s ethical practice would benefit not only our women-owned small business, but also serve as a significant donation to PP. If Delevingne didn’t want to do that, she could create her own design of the slogan on shirts and sell them. But Delevingne cannot lift and manufacture Otherwild’s design, claim it as hers and sell it, which she has done.

What Delevingne has done is unscrupulous and unethical, and ironically counters the very message of the slogan “The Future Is Female”. It is confounding that she would do this to a small queer feminist-owned business after purchasing the product from us just a few weeks ago. She has changed the attribution several times today, but she has not offered to wholesale from us, or cease and desist producing and selling our shirts and create her own design.”

Cara has now tagged @otherwild in her caption writing, ‘thank you @lizacowan @otherwild’, but not before she received a backlash of comments.

Sabrina Wreck wrote:

And as a queer woman yourself, the least you could [do] is support @otherwild,”

Women’s Center for Creative Work

Really messed up that you blatantly ripped off @otherwild, a small, queer woman-owned business with no credit to the history of this shirt which was JUST featured in the @nytimes. Everyone else, if you want one of the shirts, really support the cause and buy it from www.otherwild.com.”

littlegayegg

I love u Cara but u gotta give @otherwild credit this was not ur idea”