In a time of division and partisan bitterness, love is what we need right now.
That was the overarching message in new a new campaign from The Love Project which has enlisted Lady Gaga, Ellen DeGeneres and ally Pharrell Williams to share what love means.
The spot – a collaboration with makeup giant Revlon – was created to benefit charities like The Born This Way Foundation, The Trevor Project, From One Hand to AnOTHER and The Women’s Heart Alliance.
Gaga co-founded the nonprofit Born This Way Foundation in 2011 along with her mother, Cynthia Germanotta, with a stated mission of “empowering youth” and “inspiring bravery” through kindness, sharing resources on mental wellness and creating a positive climate in schools.
The goal of the Theloveproject2017 is to spread the message that
the more love we put out there, the more the benefits multiply for all of us… It’s why The Love Project’s mission is to grow more love in the world by asking you to share you #Lovein3Words.”