Zim Coloured Powder – which is a non-toxic, non-irritating, non-staining powder is often used at festivals – has created a new LGBT-oriented ad campaign that simply shows that love is something that can grow between people of all shapes, colours and sizes.

Both Gay, lesbian and heterosexual couples are all present in the ad campaign, ensuring that the multi-coloured message extends to the LGBT community as well.

The ad campaign was created in collaboration with Tuppi, a Brazilian advertising agency.

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