Segundamano Mexico – an online secondhand store in Mexico – aired a television ad with lesbian couple and their children.
In the ad the women, holding their two young kids surrounded by toys and furniture, say
It was the two of us, and then we thought why not be more? So now we are four.”
An off camera voice asks them what they bought on the site and they answer beds for the children, dressers for the children, etc. The ad ends by encouraging others to follow their example and get things they need for their families on the site.
The couple in the ad are a real couple, who were married in Spain, but live in Mexico.
Much like the US, is a patchwork when it comes to recognising familias diversas, so is Mexico.
Antonio Medina, a Mexican journalist, will be writing about the significance of the ad in Proceso Magazine, a weekly news magazine with a wide readership.