Via press release:
The video delivers a powerful message to create awareness about the many countries around the world where LGBT people are facing harassment, arrest, violence, and in some cases, death. The new music video, produced and directed by creative agency Wondros, is a montage of peaceful Russian LGBT rallies and protests, and true affection of couples in love. Etheridge originally wrote the song in response to the systematic discrimination of the Russian LGBT community. In December, Etheridge co-founded a coalition of celebrities and entertainment executives also called Uprising of Love, in support of the safety and dignity of LGBT Russians. 100% of proceeds from the single will be donated to the Russia Freedom Fund, which is one of the only ways to make immediate and direct financial contributions to LGBT activists in Russia.