Aside from the best-known NYFW power players: Anna Wintour, Carine Roitfeld, Glenda Bailey among them, there is a group of less obvious influential movers and shakers who make NYFW what it is.
The Creative Director
Out Jenna Lyons is the queen of juxtaposition: pairing chunky jewellery with plain white shirts, pencil skirt with embellished cardigan. She is the tall, beautiful and incredibly stylish leader of J. Crew, and a women who turned the brand image and appeal around in just a few years. She will be presenting the new spring ’15 J. Crew collection at NYFW. Making the mass retailer one of the only to present atNYFW. Why because J. Crew is now creating trends instead of adopting them and has the power to influence and inspire even luxury brands.
The Fashion Hub
The trio Jenné Lombardo, Mazdack Rassi, and Keith Baptista are the faces behind MADE. In the past six years they have helped launching the careers of Alexander Wang, Hood by Air and Altuzarra, just to name a few. With an impressive lineup that goes from Gareth Pugh to Cushnie et Ochs and Maison Kitsune this coming week, MADE is guaranteed to deliver some major fashion moments.
The Retail Fashion Directors
6 powerhouses -Tomoko Ogura (Barneys), Linda Fargo (Bergdorf Goodman), Ken Downing (Neiman Marcus), Colleen Sherin (Saks), Jeffrey Kalinsky (Nordstrom), Holli Rogers (Net-a-porter), who will be sitting in the first rows of most NYFW shows. They are typically unknown to the general public, however they ‘the’ most important people there. Editors can make or break a designer reputation, but this small group of discerning fashion gurus have the final word on “who’s in and who’s out”. They have the power to make a young designer and the money. Every designer is eager to impress them, and for a very good reason: The retail fashion directors decide who and what will be displayed in their beautiful stores next season.
The PR Agent
Libby Haan boutique agency Haan Projects represents designers like Adam Lippes, Creatures of the Wind and, Schiaparelli, and is one of the New York PR powerhouses. She has been running Haan Projects since 2010 after spending 15 years working in fashion PR for the most exclusive brands. Her role like with other PR gurus, is to be the ring master at every NYFW event. Not only is in charge of her clients’ image and press, but organizing the shows from A to Z including deciding which VIPs should occupy the front rows.
The Coveteur is widely-recognised as the go-to source for behind-the-scenes, unparalleled access to the world’s most influential celebrities, tastemakers, events and prestigious brands. Started by Toronto-based Stephanie Mark and Jake Rosenberg started in 2011, The Coveteur gives its readers a voyeuristic look inside untapped territory (think: closets, homes, backstage, ateliers and archives), The Coveteur works closely with the world’s most notable brands to tell their story in a unique, compelling way.
The Fashion Editor
Look out for Mickey Boardman of PAPER Magazine powerful words. With his quick wit, big personality and sharp tongue, not to mention an incredible eye for fashion and talent, Boardman has risen from intern to editorial director. He’s famous for discovering new designers and NYFW wouldn’t be complete without him. This week “Mr. Mickey” (as he’s also known) is planning to attend the “Marc Jacobs, Public School, Michael Kors, Suno, Calvin Klein, Azede Jean-Pierre, and Proenza Schouler shows, plus anything at Milk Studios”.