Tag Archives: Adverts

Lesbian Visibility is Getting Better, 10 Must Watch LGBT Ad Campaigns That Melt the Heart (Videos)

We have come a long way when it comes to lesbian in the media visibility. Ads today are both inclusive and respectful, and often boldly targeting the LGBT community directly.

But what is so great about these new adverts, is they are empowering and honest. And as we all know empowering and honest ads don’t always come our way, specially when it comes to women and representing the LGBT community.


1. Anouk Ethnic

Created by clothing company Anouk Ethnic, the advert depicts a couple getting ready for a visit from one of the women’s parents, who will be meeting her girlfriend for the first time. This is a first for India – where same-sex relationships are illegal.


2. Cornetto

Game, set and it’s a match made in heaven when a young girl finds herself as an accidental target for love. Her relationship with a tennis pro doesn’t start off well but will our Cupid, Lily Allen help to bring them together?


3. O Boticário

O Boticário commercial made a big impact in Brazil, causing both negative and positive commentary on social media channels because it should same-sex couples.


4. Wells Fargo

The US bank is promoting and embracing of diversity with a series of new adverts – one of which features a lesbian couple who are learning sign language for a very special reason.

https://www.youtube.com/watch?v=DxDsx8HfXEk


5. Marriott

As part of Marriott International’s #LoveTravels campaign, LGBT couples share their genuine love for one another that they feel translates into a language people can understand, no matter their beliefs.


6. Micorsoft

Software giant Microsoft released a television advert for their Outlook.com campaign which included a scene of two women getting married.

https://www.youtube.com/watch?v=yzj0PVMdT7Q


7. Matalan

Matalan launched a major new advertising campaign in the UK, aimed at showing the range of different households in Britain today.


8. Hallmark

Hallmark’s commercial featured a real-life lesbian couple talking about all the things they love about each other, and it’s perhaps the cutest thing ever.

https://www.youtube.com/watch?v=Y6XGYifGseg

 


9. Target

Target aired a commercial called, “Baby Digs: The Magic of Space,” which featured a married lesbian couple Amanda Deibert and Cat Staggs.

https://www.youtube.com/watch?v=ALU_br7r7nY


10. Natwest

The advert (which is for the bank’s ‘Cashback Plus’ service) doesn’t make a big song and dance out of the fact that the couple are lesbians (which is what usually happens), the point the ad is making is that we are all different, and that’s okay

https://www.youtube.com/watch?v=GHG3hVTzwyk

 

Matalan New Ad Campaign Featurs Lesbian And Gay Families

Marking its 30th anniversary, the Uk retailer Matalan has launched a major new advertising campaign, aimed at showing the range of different households in Britain today.

The campaign – called ‘Made for Modern Families’ – features real life families (86 people and a dog in total) from across the UK and plays out to a poem recited by Roger McGough CBE.

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Its theme, summarised by one heterosexual single father in this behind the scenes video, is that

It doesn’t matter what age or gender combinations you’ve got. if there’s love and cohesion it’s a family and that’s it.”

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Marketing director Lee Pinnington said:

We really wanted to create something that was made by and for modern families and resonates with everyone at home as much as it did for the team when we were casting and shooting the advert.

Adverts that Changed how the LGBT Community were Represented in the Media

We have come a long way when it comes to media visibility. Ads today are both inclusive and respectful, and often boldly targeting the LGBT community directly. Adweek reported in 2013, the LGBT community is currently estimated to represent a $743 billion market.

That makes it a seriously important market for advertisers to watch.


Absolut Rainbow

Back in the day, the gay community was pretty much ignored by marketing world. However, in 1989 Absolut made headlines when it began advertising in gay magazines The Advocate and After Dark. Since then they have continued to show support – in 2011, the brand created this ad in celebration of 30 years of the company’s support of the LGBT community. This ad was part of a $4 million dollar campaign, from TBWA/Chiat/Day in New York.


Solo orange juice.

Norway, have always been pretty easier going. This ad for an orange juice company, created by JBW, shows a woman and man in a restaurant making eye-contact from across the room. Oops! The woman is disappointed when the man’s boyfriend shows up.


Johnny Walker, “Marriage.”

This ad for Johnny Walker, by Leo Burnett, first appears to be a quiet montage of a man and woman on their wedding day, but turns out to be a father happily taking his daughter to marry her girlfriend.


Toyota, “One Thing You Can Count On.”

An advert created by Saatchi & Saatchi – a father begrudgingly waits to meet his daughter’s date, asking “Is this one like all the others?” Her response is a knowing, “not exactly.” Once he sees the Toyota park in front, he is satisfied enough to walk back inside, at which point the daughter leaps into the car to kiss her new girlfriend.


MakeHomosexualsMarry.org, “Prop 8.”

Created by Saatchi & Saatchi and staring Justin Long, this advert was made to support the overturn of California’s Prop 8, a ballot proposition that made same-sex marriage illegal.


Chevy Volt – “Mom, Dad, I’m Electric”

A major supporter of Pride Week, General Motors released this ad in celebration of Motor City Pride weekend, in Detroit.

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