People identify with their biological sex in various ways. However, sex and gender are two distinct concepts. Sex refers to ones biological sex. Gender refers to the social constructs around sex.
As individuals we seek to expression our preferred or identified gender differently. Some of us are happy to take on the dress and mannerisms of another gender at times, others want to fully transition into living as their identified gender.
Transgender issues have been front-page news for a while now. Some brands have clearly had a hard time knowing what their role should be in this conversation.
Enter Google (one of the world’s most powerfully visible corporate LGBT advocates) and their new spot for Pride Month, which tells the deeply poignant story of a transgender man and the small business that helped him during his transition.
The first half of the advert focuses on Jake, who was born female but identified as male from a young age.
The second half introduces City Gym in Kansas City, Mo., who gave Jake a place where he can feel comfortable getting to know his changing body and find support for him and his friends.
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Kitsch Mix, is a rapidly growing social platform developed to promote the diverse creative ventures of women in the LGBT community. It aims to chronicle and celebrate the stories, people and voices that are emerging and inspiring all of us, ranging in topics from pop culture and style to politics and news, all through the lens of today’s LGBTQ community.
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