Tag Archives: Inclusive

Are You an Inclusive Feminist?

As we’ve talked about before, intersectional feminism is crucial.

Intersectional feminism expands the tight boundaries of traditional feminism, which often overlooks the realities of non-white, non-cisgender and non-straight women.

So how do you take steps towards actually including all types of people in your feminism?

Acknowledge that you’re privileged.

If you’re able to read this website without censorship or threat of death, you are privileged.

If you’re able to vote in presidential elections, even if your candidate doesn’t win, then you are privileged.

If you have food on the table or a college education or even the ability to walk into a store without being racially profiled, you are privileged.

Even if you’re non-white, or non-straight, or non-cisgender, you can still experience privilege in other areas of your life. That’s not a bad thing by any means, and you shouldn’t be ashamed of it – but acknowledge that your privilege colors your worldview and that people with varying levels of privilege may have different opinions.


It’s human nature to jump to conclusions based on what you think you know. When the #BlackLivesMatter movement started, many non-black people assumed that the movement meant that other lives didn’t matter, which was not true.

Instead of making assumptions about a group of people that you don’t know, ask questions. Look things up. Read articles.

This works for politics too. Mainstream feminism often assumes that women will be liberal, meaning pro-choice, for example, and pro-Hillary Clinton. But this narrow view overlooks a large subset of women, namely, those who are conservative and who hold opinions at odds with traditional feminism. Instead of condemning these people, open your mind and learn how they think. You don’t have to agree, but you should be able to empathize.

Ask questions.

Yes, you can use Google. But it’s also okay to ask someone  – for example, if you’re not sure whether Muslim women choose to wear hijabs or are forced to, you could ask a Muslim friend if she minds explaining it to you. In many cases, as long as someone sees that you’re earnestly trying to learn, they will be open.

Realize that feminism evolves.

Feminism today isn’t what it was in the ’90s or ’70s or ’60s.

Judith Butler’s feminism looks different from bell hooks’ feminism looks different from Beyoncé’s feminism. According to bell hooks, Beyonce is a terrorist, but at least she’s a feminist one.

Recognize that there’s no one “right” way to be feminist, so don’t lock yourself into one worldview. Always be willing to read, rethink and even disagree with yourself. As the world changes, so should your ideas.

Read more on intersectional feminism here.

Another Inclusive (And Heartfelt) Valentine’s Day Campaign From Hallmark (Video)

Hallmark has once again launched a heartfelt campaign for Valentine’s Day.


Tagged #CareEnough, the new video features mixed and same sex couples, young and old, sharing their love stories, proving that it’s not difficult to make inclusive advertising.

In each short film, one partner gives a Valentine’s card to their partner, before expressing how much their relationship means to them.

The couplers then exchange a kiss, in scenes sure to bring a tear to your eye – especially if you’re single…

The campaign’s tagline is simply “When you want to get the kiss”.

Each TV ad is accompanied by an online ‘backstory’, giving more details about the couples featured.

Lesbian couple LaParis and Karisia tell of the moment they first met, before sharing the deep love they feel for each other.

This is not the first time Hallmark have included LGBT couples in their ads, with a number of its previous campaigns winning praise from the community.

Although other companies have tried – and failed – to break the LGBT market, Hallmark says the reason its campaigns work so well is due to its “authentic approach” to its widening, diverse. modern audience.

Rob Reeder, Hallmark’s marketing manager of greetings, said

Hallmark seeks to help people emotionally connect, in every life, every day. With this campaign, we are highlighting the ‘every life’ aspect of our mission, as we share the caring stories of all kinds of couples because love is love.”

Ian Johnson, CEO of LGBT marketing consultancy, Out Now welcomed the campaign, before congratulating the brand on its approach to the community.

Watch two of the heartwarming ads below: