Tag Archives: Love Has No Labels

‘Love Has No Labels’ Kiss Cam Video Will Bring A Tear To Your Eye

Kiss Cams have been a popular part of sports culture for years and the Advertising Council, an American non-profit organisation and the brains behind Public Service Announcements, have put a new spin on them for their ‘Love Has No Labels’ campaign.

The campaign started two years ago, and is aimed at opening people’s eyes to bias and overcoming it. Love is love, regardless of sexual orientation, religion, disability or the colour of our skin.

The new kiss cam clip filmed at NFL Pro Bowl in Orlando two weeks ago shows love in all its diversity and this kiss cam definitely doesn’t discriminate.

Various couples from all walks of life share kisses as the heart lands on them. But this time the kisses comes from couples, including a gay couple and a lesbian couple. When the heart landed on one guy, he tenderly leaned over and kissed his partner, as the crowds cheered. Following them are other diverse couples but it’s the lesbian couple that really tugs at the heart strings. One of the women is wearing a shirt proclaiming she’s a survivor of the Pulse shooting which left 49 dead and 53 injured. As the cam lands on her she kisses her girlfriend and the love between them is so apparent.

The love has no labels campaign is supported by many big companies such as Southern Poverty Law Center, Pepsico, Google and Coca-Cola.


Must Watch | PSA Shares Message Of Acceptance And Diversity

While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability.

This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice – called “implicit bias” – has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society.

The Love Has No Labels campaign, which features Mary Lambert’s She Keeps Me Warm, urges viewers to open their eyes to their bias and to celebrate understanding, acceptance and diversity.


The campaign, which the Ad Council launched in partnership with HRC and a group of non-profits and business, works to celebrate inclusion and urges people to examine their implicit biases.

“A lot of us make snap judgments based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. Yet most of us aren’t even conscious of our prejudice. That’s why it’s called implicit bias.”

Check out the PSAs and learn more about the campaign here to help raise awareness to stop bias and prejudice.

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