As part of Marriott International’s #LoveTravels campaign, LGBT couples share their genuine love for one another that they feel translates into a language people can understand, no matter their beliefs.
#LoveTravels when you can be yourself — whoever you are and wherever you go. We partnered with renowned photographer Braden Summers to capture beautiful portraits that show the world how love travels the moment you walk through our doors.
The campaign also features NBA star Jason Collins. Collins, who was the first openly gay NBA player, spending some of this past season with the Nets, will be featured in ads for Marriott to help promote the campaign.
“I think these romantic images of same-sex couples, it’s something the general public is going to relate to and slowly people will become accustomed to seeing that kind of romance.”
Braden Summers, campaign photographer
This new social media and marketing campaign is set to target Lesbian, Gay, Bisexual and Transgender community. Marriott’s campaign is the latest example of the hotel industry stepping up its efforts to lure LGBT travellers. While the company says it is targeting the community to make LGBT travellers feel more welcome, there’s also a business incentive.
According to Out Now Global, an LGBT marketing specialist group, the potential value of the LGBT travel market was set to reach $181 billion last year.
Ami and Laura #LoveTravels