With same-sex marriage now legal across the United States of America and with the changing attitudes about LGBT people overall, LGBT people are more and more seen as a demographic that can be marketed to.
Some examples include alcoholic drinks maker Absolut who helped one same-sex couple get engaged as part of a marketing push and Burger King who launched the ‘Pride Whopper’, a burger quite literally served in a rainbow wrapper.
American rail company Amtrak is one such company with an LGBT-focused marketing initiative (which it has been running since 2010).
In a new mini-documentary, black lesbian power couple Aisha and Danielle Moodie-Mills discuss their influence within the LGBTQ+ community, together and apart.
To say that the two women are influential is an understatement as Danielle is the creator of ‘Politini’ (blis.fm’s most downloaded show, which Aisha and Danielle co-host) and Politini Media, while Aisha is the President and CEO of the Gay & Lesbian Victory Fund and Institute and is also involved in activism and public speaking in New York City.
Moreover, Aisha Moodie-Mills was named as one of the OUT100, OUT Magazine’s list of the most important influential people within the LGBT community.
The Amtrak documentary features this too, as Danielle attends the OUT100 Gala for the first time, travelling to New York via the Northeast Regional Rail. She’s not just there for a good time though, as Danielle is there to represent her wife as unfortunately Aisha was hard at work at the Rockwood Leadership Institute, as part of their advocacy for LGBT rights.
While Amtrak’s decision to document the event (and take part as the OUT100’s travel sponsor) is a big deal as it is, it’s also nice to see that they chose an African-American couple to star.
LGBT people of colour are very often overlooked, in favour of white people, but, as Danielle Moodie-Mills notes, Aisha is one of few African-American women to lead an LGBT mainstream organisation and it’s “really important to show how diverse we are”.