30 years, LGBTQ ally Frances Goldin has been attending New York Pridewith a sign that reads: “I adore my lesbian daughters. Keep them safe.”

She’s been doing it since her two daughters came out shortly after New York’s first pride parade in 1970.

Standing at the same spot every year (the corner of 18th and 5th Avenue), in recent years she has taken her wheelchair to take a break if it gets too hot.

Talking to BuzzFeed, Francis explined that she had been attending New York’s pride parade “since the beginning”, and even attends on her own when her daughters can’t make it.

Since the beginning of the parade, I’ve been going and waving my sign. It sort of hit a nerve with people, particularly those whose parents rejected them. The response to the sign is always so great, it urges me to keep going.”

The original sign which simply read, “I adore my lesbian daughters” had “keep them safe”, was added to in 1993, when Francis attended a historic LGBT march in Washington DC.

The back of the sign reads, “a proud parent of lesbians”.

Francis’ daughters added that when young people see the sign and ask her for support, she often writes to their parents and encourages them to support their kids.

I think I changed a few people’s minds and I’m glad about that. Everyone should support their gay and lesbian children, they’re missing a lot in life if they don’t.”