Ronda Rousey has teamed up with Reebok to talk about finding strength in those moments of vulnerability, and perfection in her imperfections.
Last year, the UFC fighter was finally deafened in match against Holly Holm. The defeat came as shock to us all, having seen Rousey successfully defended her championship for three years.
In the new campaign, #PerfectNever, is a part of Reebok’s larger Be More Human campaign, and centres around a video (below).
The video stars Rousey first in an elegant dress, showing off her more public face. Then, she transitions to less-glamorous moments full of sweat and grit.
The point: Both of those versions of her are ultimately her. And focusing on what society might consider the “more perfect” scenario denies the reality of what it takes to be fully “Rowdy” Ronda Rousey.
Perfect never gets to silence its critics. Perfect never gets a shot at redemption. So yeah, I’m fine not being perfect.”
On top of those issues, there’s the fact that Rousey is no stranger to body-shaming. Like many female athletes, she’s been on the receiving end of a barrage of online negativity.
Speaking at in a press release, Rousey said.
There are a lot of unrealistic standards being put on everyone. I think it’s good to have examples out there who say, ‘You know what, not everyone is always going to like you, but life will go on. You’ll be okay, and you can still love yourself.’”