The right-wing pressure group, One Million Moms – renowned for its ridiculous string of anti-LGBT boycotts – has got their knickers in a twist with H&M, and demanding a boycott of the fashion chain, after mistaking a Muay Thai fighting champ for a transgender woman in the stores latest ad She’s a Lady.

The ad (seen above) features a number of different women from various walks of life, and has received wide praise for it body positive stance.

However, the “family” group, which is a division of the American Family Association, is taking issue with its “skimpy lingerie” and a portion of the ad when two women kiss underwater.

The organization released a statement saying:

1MM is not sure of H&M clothing company’s thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded.

H&M’s newest ‘She’s A Lady’ commercial includes what appears to be a man dressed as a woman in one segment, another woman wearing skimpy lingerie, and ends with two teenage girls kissing while underwater.

Parents find this type of advertising inappropriate and unnecessary especially since H&M’s target market is teens.

H&M Marketing Team may have thought this type of advertising was politically correct, but not only is it disgusting and confusing for children, it is pushing the LBGT agenda.

Let H&M know their new ad is irresponsible.”

The group encouraged its supporters to send a pre-written email complaining about the “disgusting commercial” that should be pulled “for our children’s best interest”.

However, as blogger JoeMyGod points out, the so-called “man dressed as a woman” in the ad is actually female Champion Muay Thai Boxer Fatima Pinto, who is not transgender.

Ironically, the ad does also fleetingly feature H&M model Hari Nef, who is transgender, but 1MM apparently didn’t notice.

Despite their name, One Million Moms are an offshoot of the male-dominated evangelical American Family Association. They have just 3500 mostly-male Twitter followers.