“It is time to have courage” – a new TV advert from Vodafone is creating a stir. Playing the role of an expecting father, a woman waits eagerly in hospital waiting room. She then enters a room to embrace her partner and their newborn son. Vodafone modernisation.

To open the video an actor says:

“Bisogna avere pazienza, ci vuole tempo, dobbiamo fare un passo alla volta. Ma magari invece no. Magari invece è arrivata l’ora di avere coraggio.”

Which roughly means…

“Be patient, it takes time. We must take one step at a time. But maybe not. Maybe instead it’s time to have courage.”

All though very PG, the scene is a big-step in the right direction for a country, which sometimes struggles to support same-sex unions.