Tag Archives: Wells Fargo

Yogurt Advert Feature Lesbian Couple Prompts Homophobic Backlash from ‘One Million Moms’

The group ‘One Million Moms’ have history of going after the LGBT community.

A few years ago it was Ellen, because how dare a lesbian be a spokesperson for JC Penney.

Now it is the new TV advert for yoghurt company Chobani.


Chobani Attempts to Normalize Sin.”

In the new ad, a tousled and clearly undressed blonde relaxes in bed, enjoying a carton of Chobani. She languidly licks the spoon, scoops out the remains with her finger and looks slyly over at her sleeping bedmate, whose foot she teasingly strokes.

Then she gets up, pulling the sheet with her, and her partner — who like her is clearly wearing a wedding ring, by the way — rouses gently and smiles.

As the Moms put it,

This commercial not only promotes same sex relationships by including two lesbians, but also same sex marriage because the two women wear matching wedding bands. The ad states, ‘To Love this Life is to Live it Naturally.’ There is nothing natural about homosexuality.”

Chobani’s chief marketing officer, meanwhile, says,

We’re a national food company that has beliefs, from animal welfare to equality.”

The Moms do ask, somewhat reasonably,

What does selling yogurt have to do with gay sex?”

and of course the answer is not a whole lot.

That’s what makes the Chobani ad unique and important. God knows using sex in ads in nothing new. Even using sex in yogurt ads is nothing new. Using gay people in ads in increasingly common, too — but the trend of the past few years has been steadfastly portraying them as your safe, family-friendly neighbours.

Honey Maid’s sweet Love ad from last year rode on the tagline of “This is wholesome,” and more recently, Wells Fargo has been running a spot featuring a pair of nice lesbians learning sign language in preparation of adopting a deaf child.

Gay Rights Opponent Bank Boycott Backfires as They Transfer million LGBT-Friendly Bank (Video)

Leading the charge to boycott businesses “who promote sin” by advertising toward gay people, evangelical leader Franklin Graham has transferred millions of dollars out of one bank into another.

But as Maddow was happy to report, his plan backfired in the best way possible.

Franklin Graham, son of evangelical pastor Billy Graham and president of the Billy Graham Evangelistic Association, has called on Christians to “fight the tide of moral decay that is being crammed down our throats by big business, the media, and the gay [and] lesbian community”.

In a Facebook post, he urged his followers to boycott Tiffany’s for having advertised wedding rings for same-sex couples, as well as Wells Fargo, which recently aired a TV ad, which showed two gay women learning sign language to prepare for the adoption of a deaf daughter.

Also read: Billy Graham’s Church Pulls Bank Accounts From Wells Fargo Because They Featured a Lesbian Couple in TV Ad

But their new bank, North Carolina-based BB&T, is one of the sponsors of this year’s Miami Beach Gay Pride Parade, host of a Miami fundraiser for gay “legacy couples”, and has a high rating from the LGBT activists of Human Rights Campaign.

BB&T spokesperson Brian Davis said the bank

… embraces diversity regardless of their race, gender, religion, sexual orientation or gender identity. We do not take formal positions on non-banking or social issues.”

Billy Graham’s Church Pulls Bank Accounts From Wells Fargo Because They Featured a Lesbian Couple in TV Ad

The Billy Graham Evangelistic Association is pulling its bank accounts from Wells Fargo & Co. to protest the bank’s new ad featuring a lesbian couple.


A the advert is charming and heart-warming story of two women trying hard to learn sign language. At first it’s unclear who they are or what their motivation is, but quickly it’s revealed they are a couple and they are adopting a young girl who is deaf. The ad focuses on the importance of family and financial planning.

wells-fargo-01 wells-fargo-02

Everyone works hard for a reason. Working together, we can help you prepare financially for when two becomes three,” the Wells Fargo voiceover says.

Franklin Graham, Billy Graham’s son and the group’s CEO and president, urged followers on Facebook to boycott companies that support the gay community.

This is one way we as Christians can speak out — we have the power of choice,”

Graham wrote on his Facebook page.

Let’s just stop doing business with those who promote sin and stand against Almighty God’s laws and His standards. Maybe if enough of us do this, it will get their attention. Share this if you agree.”

The Facebook post has over 92,000 likes and has been shared more than 41,000 times as of Monday afternoon.

However, many of the thousands of comments on the post express frustration with Graham’s words.

One Facebook user wrote.

I can’t express how disappointed I am in Franklin Graham’s anti-gay stance,”

San Francisco-based Wells Fargo & Co. (NYSE: WFC) launched its first national ad campaign featuring a same-sex couple earlier this spring. It was a first for the U.S. banking industry, CNN Money reported at the time.

A Wells Fargo spokeswoman told the Business Journal

Diversity and Inclusion is foundational to who we are as a company, and part of our Vision & Values. Wells Fargo’s support for the LGBT community aligns with our broader commitment to diversity – to serve diverse customers, to hire, develop and retain diverse team members and to encourage team members to value and respect each other for their differences.

Our advertising content reflects our company’s values, and represents the diversity of the communities we serve.”

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

Wells Fargo has new advertising campaign out, and they’ve chosen to follow the inclusive trend of including a same-sex couple.

This is big news considering Wells Fargo is the second largest U.S. bank by number of branches

New ad features two women practicing sign language before they meet the deaf girl they plan to adopt.


It’s unclear at the beginning of the ad why the women, individually, are learning how to sign. That becomes apparent when, together, they meet the girl, and one of the women signs, “We’re going to be your new mommies.”


The ad, which was directed by Lance Acord and edited by Exile’s Matthew Murphy, ends with a female voice saying…

Everyone works hard for a reason. Working together, we can help you prepare financially for when two becomes three. Together we’ll go far.”

This will be the first of nine TV ads in a broader push that breaks Monday and runs throughout the year.

The adverts come from the agency BBDO and also includes social media marketing and print, outdoor, digital and radio ads.

Other TV ads tell the stories of small-business owners managing sales calls, a truck driver collecting momentos for his daughter and a retired woman taking her older friend to a hair salon.

And as in “Sign Language,” the characters are diverse. One small business, for example, is run by an Hispanic family and the retired woman is black. (Acento co-created the Hispanic ad with BBDO and BBDO, the other one.)

For Wells Fargo, the goal is to reflect the diversity of its customers and get beyond products and services to tell emotional stories that illustrate universal truths, according to chief marketing officer Jamie Moldafsky.

The ad with the lesbian couple, for instance, captures emotions that any couple feels when adopting a child.

Moldafsky acknowledged the likehood of backlash for the ad’s portrayal of a same-sex couple, but she noted that Wells Fargo is a longtime supporter of the LGBT community and, since 2009, has had a unit that specializes in financial advice for same-sex couples.

We really felt that this is a great way to both represent the notion of family and adoption—which is obviously a very important part of our community and many of our customers’ lives—and we do it in a way that felt very true to our perspective about diversity and inclusion.”