On Monday the 28th April, 2014, the United Nations launched a campaign on equality and rights of lesbians, gays, bisexuals, transsexuals and transvestites (LGBT) in Brazil. In partnership with São Paulo City Hall, the campaign “Livres & Iguais” (Free & Equal), was initiated to shine a light on the alarming rates of violence against lesbians, gays, bisexuals, transvestites and transsexuals. It is the UN’s aim to promote equality and respect for human rights of the LGBT groups.
At the launch was São Paulo City Mayer, Fernando Haddad, Daniela Mercury, UN Champion of Equality, the Assistant Director of the Office of the United Nations High Commissioner for Human Rights, Humberto Henderson, and the Director of the United Nations Information Centre in Brazil (UNIC Rio), Giancarlo Summa
LGBT Community was represented by Keila Simpson, President of the Transvestites of Bahia Association (ATRAS) and winner of the Human Rights Award 2013 in the LGBT category;
Alessandro Melchior, Municipal Coordinator of LGBT Policies; Fernando Quaresma de Azevedo, President of the São Paulo LGBT Parade Association (APOGLBT); Gustavo Bernardes, President of the LGBT National Council; Thaís Faria, Officer at ILO; and Leandro Ramos, Representative of AllOut, the international organization that develops mobilization campaigns in defence of LGBT rights. Leandro Ramos will also act as moderation of the event.
The event is part of a list of activities in the run up to LGBT Pride Month in São Paulo. São Paulo LGBT Pride Parade (Parada do Orgulho LGBT de São Paulo) takes place in Avenida Paulista, and has been running since 1997. It is one of the biggest pride parades and the city’s government not only invests millions to support the parade, but many politicians show up to open the main event and ride on floats.
São Paulo LGBT Pride Parade Pride receives about 400,000 tourists and makes between R$ 180 million and R$ 190 million.