What do you do #LIKEAGIRL?

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‘Like a girl’ is a stereotype used around the world to tease boys – ‘You run like a girl’ Or ‘Don’t cry like a girl!’. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. Those three words suggest someone who’s useless, weak, laughable perhaps. We’ve become accustomed to using the description of a young female as a derogatory, throwaway remark, an insult.



Always has kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

“Take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult – that it means being strong, talented, and downright amazing.”

Director Lauren Greenfield has made a video #LikeAGirl to go alongside the campaign, which shows how detrimental this phrase is to women and how we’re hurting the younger generation.

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