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Backlash at Brazilian Company O Boticário for Releasing Advert Featuring Same-Sex Couples

Boticário, after they made an advert featuring same-sex couples.

The commercial has made a big impact in Brazil over the last week, causing both negative and positive commentary on social media channels.

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Some people tried to organise a boycott of O Boticário, as well as other companies advocating for marriage equality.

Outraged viewers even opened up a campaign against O Boticário on ReclaimeAqui.

I do not want my children to watch this propaganda. I have the right to preserve the family institution in my home.”

O Boticário actually responded on ReclaimeAqui, saying it “believes in the beauty of relations” and that the point of the campaign is to ”approach with respect and sensitivity, the various forms of love.”

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