The 2014 Gay Games have started in Cleveland and the ads for the event are making a statement – #ThatsSoGay

According to Brokaw, the ad agency charged with creating the ad, there was only one question on their minds:

“How do you get thousands of dollars of free unpaid media and international buzz for the 2014 international gay games with zero traditional media dollars?

Let’s turn a controversial and derogatory remark like, “That’s so gay,” into a positive, inspiring PR, digital, and grassroots campaign that both the gay and straight communities could support.”

Brokaw